Have you ever been called at the wrong moment? In a meeting, Interview, out on intimate date, taking a leak, yeah, thought so, well think about the guy who received a phone call when he was on the cusp of winning €10,000 and a night out with Swedish pop star September.

Gareth Beavis from Great Britain was battling it out to be last person dancing at The Last Call event, a 24 hour dance off competition in London when he received a call to eliminate him from the dance off head to head finale with Greg Zwygart from Switzerland. After surviving and dancing for nearly 24 hours, one little phone call was all the difference between winning and losing.

100 contestants from across Europe had entered the competition to battle it out with their Samsung BEAT Edition DJ music phone, a continuous playlist and a set of headphones to become the last person dancing. Contestants were eliminated from the competition through receiving phone calls or text to their number throughout the duration of the competition.

Highlights from the event, which was streamed live for free can be seen at www.thelastcall.tv. For a rundown of the event and reactions from Gareth, other contestants and the winner, including some sublime break dancing moves and his date with September visit The Last Call You Tube video.

Notes To Editors

1) The Last Call 24 hour dance off event was held at Matter at the O2 in London on July 7th 2009.
2) In the lead-up to the final, each of the finalists created a campaign page, with user-generated photographs and videos, and links to follow them on Facebook, Twitter and MySpace, showing off their dance moves etc.
3) Spotify was the official home of The Last Call playlist where contestants and visitors to www.thelastcall.tv nominated tracks for playlist feature during the 24 hour event.

4) During the event The Last Call’s official Twitter partner Fring used their all new ‘Twitter 2.0 add-on which allowed friends and followers to tweet messages direct to the projector screens at the event for all contestants to see.