So which European nation has the best dancer, stamina and moves…France, England, The Netherlands…

On July 7th, ten European nations battled it out to see which country had the number one dancer at The Last Call event, a 24 hour dance off competition at Matter at the O2 in London.

100 contestants from across Europe competed with their Samsung BEAT Edition DJ music phone, a continuous playlist and a set of headphones to become the last man dancing and the winner of €10,000 prize and a night out with Swedish pop star September. Contestants were eliminated from the competition through receiving phone calls or text to their number throughout the duration of the competition.

So after all the dance moves, the friendly European rivalry and of course those knock out phone calls from girlfriends, mothers, friends, flat mates, bosses and random numbers it was left to a head to head dance off between Greg Zwygart from Switzerland and Gareth Beavis from Great Britain.

After an intense showdown which saw Gareth throw down ‘the worm’ and Greg spin some fantastic free flow breaks, Greg Zwygart from Switzerland was named the winner after Gareth received a knockout phone call – Poor Guy, so close but yet so far.

Highlights from the event, which was streamed live for free can be seen at www.thelastcall.tv. For a quick rundown of the event and reaction from contestants and the winner, including some sublime break dancing moves and his date with September visit The Last Call You Tube Video.

Have you ever been called at the wrong moment? In a meeting, Interview, out on intimate date, taking a leak, yeah, thought so, well think about the guy who received a phone call when he was on the cusp of winning €10,000 and a night out with Swedish pop star September.

Gareth Beavis from Great Britain was battling it out to be last person dancing at The Last Call event, a 24 hour dance off competition in London when he received a call to eliminate him from the dance off head to head finale with Greg Zwygart from Switzerland. After surviving and dancing for nearly 24 hours, one little phone call was all the difference between winning and losing.

100 contestants from across Europe had entered the competition to battle it out with their Samsung BEAT Edition DJ music phone, a continuous playlist and a set of headphones to become the last person dancing. Contestants were eliminated from the competition through receiving phone calls or text to their number throughout the duration of the competition.

Highlights from the event, which was streamed live for free can be seen at www.thelastcall.tv. For a rundown of the event and reactions from Gareth, other contestants and the winner, including some sublime break dancing moves and his date with September visit The Last Call You Tube video.

Notes To Editors

1) The Last Call 24 hour dance off event was held at Matter at the O2 in London on July 7th 2009.
2) In the lead-up to the final, each of the finalists created a campaign page, with user-generated photographs and videos, and links to follow them on Facebook, Twitter and MySpace, showing off their dance moves etc.
3) Spotify was the official home of The Last Call playlist where contestants and visitors to www.thelastcall.tv nominated tracks for playlist feature during the 24 hour event.

4) During the event The Last Call’s official Twitter partner Fring used their all new ‘Twitter 2.0 add-on which allowed friends and followers to tweet messages direct to the projector screens at the event for all contestants to see.

THE BEAT Edition presents THE LAST CALL

Love dancing? Love music? Love to win €10,000 and rep your country in ‘The Eurovision Dance Contest’
Europe’s first 24 hour dance off! sign up now here www.thelastcall.tv

Core Facts

1. The Last Call is a brand new dance competition running from now until July 8th 2009, across Europe.
2. On July 7th, chosen contestants from around Europe will compete in a 24 hour dance-off at Matter (nightclub) at the O2 in London.
3. With a Samsung BEAT Edition DJ music phone, continuous playlist and a set of headphones, all 100 finalists must dance non-stop, hoping not to receive a single phone call or text from friends or family over the 24 hour period. If they do, they’re eliminated. There Can Be Only One!
4. The last contestant dancing will be crowned champion and will win €10,000 to spend on a night out with Swedish pop star September – and keep the change! Plus their trusted Samsung Beat DJ music phone.
5. Fresh from the huge success of her massive pop smashes ‘Cry For You’ and ‘Can’t Get Over’, Swedish superstar September returns triumphantly to the summer airwaves with the surefire hit ‘Until I Die’, released through Hard2Beat records on July 20th 2009.
6. September, a pseudonym for the stunning Petra Marklund, is a proud owner of a Grammis, the Swedish equivalent of a Grammy. She recently embarked on HARD2BEAT’s massive ‘Dance Nation’ UK Arena tour, performing to over 50,000 fans. This was September’s second major UK arena tour appearance in under a year, after playing on the huge ‘Clubland Live 2’ Arena Tour in late 2008.
7. From now until June 15th, anyone over 18 can enter The Last Call via the www.thelastcall.tv
8. In the lead-up to the final, each of the finalists will create a campaign page, with user-generated photographs and videos, and links to follow them on Facebook, Twitter and MySpace, showing off their dance moves etc.
9. The entire 24 hour final will be streamed live and online through www.thelastcall.tv and a channel on the Beat DJ widget.